Skip to content
Step to Begin
Branding & Visual Identity · Step To Begin Studio

Look like the businessyou are becoming.

Not a logo in a folder nobody opens. A small system — marks, colours, type and templates — that makes everything you publish look like it came from the same company.

Message on WhatsAppDirect
Living identity system · Studio study
VALOIR · CONCEPT
Clearspace: 2x minProportions: 1:1.618

VALOIR

Architectural & Material Atelier

Pure geometric construction based on golden section arcs and structural balance lines.

✦ Illustrative studio concept · Not a client projectVALOIR ARCHITECTURE · 2026
01 · WHAT WE DESIGN

Usable brand systems,not an abandoned logo file.

We design unified identity systems that establish immediate commercial authority across every touchpoint: from precision vector marks and typography to corporate stationery and social launch kits.

Scalable Mark · 01

Vector Marks & Brand Signatures

Scalable geometric mark & custom lockup

Geometric precision vector construction combining memorable symbolism with clean execution. Designed to reproduce flawlessly across mobile viewports, architectural signage, or fine embroidery.

When is this useful?

Ideal for early-stage ventures needing a clean, professional mark to launch, or established businesses that simply need a sharp, forever-scalable vector refresh.

  • Original high-precision vector masters (AI, SVG, EPS, PDF)
  • Horizontal, stacked vertical, and icon/favicon lockups
  • Full contrast variants: primary color, pure white, and mono black
  • Exclusion zones (clearspace) and minimum reproduction thresholds

Core deliverables:

Adobe Illustrator (.AI), SVG, EPS, print PDF, and transparent 300DPI PNGs

Vector Marks & Brand Signatures
Vector Marks & Brand SignaturesVector Master · 300 DPI
02 · COMPLETE IDENTITY SYSTEM

Inspect a complete identity.Every component serves a purpose.

A true brand identity is never just an isolated mark. It is an interlocking matrix of mark variations, color codes, typographic scales, proprietary patterns, and layout rules.

✦ Illustrative studio concept · Not a client project
VALOIR

Primary Lockup on Dark (Digital)

Used for website headers, client proposals, and digital signatures.

Vector Master: .AI / .SVG / .EPS / .PDF
VALOIR

Primary Lockup on Light (Print)

Dedicated to letterheads, printed invoices, and cotton stationery.

Vector Master: .AI / .SVG / .EPS / .PDF

Circular Seal & App Icon

Optimized for social profile avatars, favicons, and wax seals.

Vector Master: .AI / .SVG / .EPS / .PDF
03 · TANGIBLE HANDOVER DELIVERABLES

Practical, production-ready assets,with zero licensing ambiguity.

You receive an organized master archive immediately usable by your commercial printer, web team, and future partners, with contractual copyright transfer for original studio creations upon final settlement.

01

Master Vector Suite (.AI, .EPS, .SVG, .PDF)

  • Fully layered editable master vector files (.AI)
  • Universal vector exports (.EPS & .SVG) for web and print
  • Print-ready resolution-independent vector PDFs
  • High-resolution transparent PNGs (300 DPI) in light & dark modes
  • Favicon and mobile browser web app icons package
02

Brand Guidelines & Usage Manual

  • Comprehensive 15+ page Brand Guidelines PDF (Full Identity)
  • Official color codes & font pairing specification sheet (Logo Only)
  • Clearspace exclusion zones and minimum reproduction sizes
  • Dos and don’ts avoiding graphic misuse and distortion
03

Stationery & Social Media Templates

  • Double-sided business card with print bleed and crop marks
  • Corporate A4 letterhead layout for print and digital documents
  • Social media kit (profile avatars and banners for LinkedIn, IG)
  • Editable Canva or Figma templates for internal team use
Organized brand guidelines manual and vector master files directory
Intellectual property & studio ownership terms:

Contractual IP Transfer for Original Artwork

In accordance with our written agreement and upon final invoice settlement, commercial exploitation rights to original artwork created by the studio are contractually transferred to your business. Full vector masters (.AI, .EPS, .SVG, .PDF) are delivered via a permanent cloud archive. Third-party font or asset licenses remain subject to vendor terms, and official trademark filing (OMPIC) is handled by your legal counsel.

✦ Permanent secure cloud archive · Master file compatibility guaranteed

Separately scoped options & scope clarifications:

―Physical print manufacturing & paper stock costs (we supply print-ready files)
―Third-party commercial font licenses (open-source recommended or direct license purchase)
―Official trademark legal filing and registration fees (handled by your legal advisor)
―Custom video production and bespoke web development (quoted in separate or paired proposals)
04 · PROVEN CLIENT WORK

Real brand identities,crafted for real businesses.

Four verified visual identity projects designed by the studio for businesses in Morocco, distinctly separated from illustrative concepts. Inspect the initial brief and verified deliverables.

See all portfolio work ↗
Architectural Prestige BrandVerified Client Deliverable
Tangier, Morocco

Estrella Holding

Real estate · Investment group

Client brief & need:

A premium real-estate development group in Tangier and Tétouan needed an identity carrying the same architectural weight as the buildings it signed.

What Step to Begin designed:

Gold-and-black architectural monogram mark, comprehensive written brand manual, executive stationery, and residence marketing suite.

Verified deliverables:

Written brand manual, executive stationery suite, sales marketing collateral, and verified application across 3 live developments.

See all portfolio work ↗
06 · METHODICAL SPRINT PROCESS

From the initial briefto master file handover.

A structured 6-stage methodology ensuring total clarity and creative rigor. We do not promise endless arbitrary revisions, but defined review checkpoints with written client sign-offs.

01Day 1 · 45 min

1. Brief & positioning diagnostic

In-depth diagnostic call defining your target audience, competitors, and required commercial perception.

What you review & approve:

✦ Agreed positioning summary and objective criteria.

02Days 2–3

2. Creative direction definition

Curating material textures, typography pairings, and mineral palette routes into a validated visual moodboard.

What you review & approve:

✦ Creative direction moodboard and preliminary color routes.

03Days 4–6

3. Concept development & presentation

Developing the agreed concepts (2 for Logo, 3 for Full Identity) demonstrated in believable real-world situations.

What you review & approve:

✦ Concept presentation deck and selection of preferred route.

04Days 7–8

4. Concept refinement & revisions

Executing structured review rounds (2 for Logo, 3 for Identity) on proportions, font weights, and contrast lockups.

What you review & approve:

✦ Refined logotype lockup incorporating structured feedback.

05Days 9–10

5. System building & brand guidelines

Locking color codes (HEX/CMYK), generating the comprehensive 15+ page guidelines manual, and stationery layouts.

What you review & approve:

✦ Complete brand guidelines PDF proof and stationery mockups.

06Final handover

6. Master file handover & transfer

Exporting organized master suite (.AI, .EPS, .SVG, PDF, high-res PNGs) and contractual commercial copyright transfer for original artwork upon final settlement.

What you review & approve:

✦ Final organized cloud archive and intellectual property transfer handover.

✦ Indicative timeline, number of concepts (2 for Logo, 3 for Full Identity), and review rounds confirmed in writing before launch.

✓ Pas de surprise de périmètre
06 · STRATEGIC PACKAGES & PRICING

A logo is a single mark.An identity is the entire system.

A logo provides a memorable and distinct mark. A full visual identity defines how your business looks and speaks consistently across every touchpoint: colors, type, layouts, stationery, and social kits.

The Scalable Mark
2 500 DH

4 to 6 business days

VALOIRDark Mode
VALOIRPrint Light
App & SealFavicon
✦ Master Vector Suite: .AI · .SVG · .EPS · PDF2 concepts

Logo Only

Creation of a unique, memorable, forever-scalable vector mark for your business.

Included in scope:

  • 2 distinct creative vector concepts based on brief
  • 2 structured review rounds included prior to export
  • Master vector source suite (.AI, .EPS, .SVG, print PDF)
  • Transparent high-res PNG & JPG exports (dark/light)
  • Official color codes (HEX, RGB, CMYK) & typography guide
  • Contractual copyright transfer for original artwork upon settlement

Who is this for?

Ideal for early-stage ventures needing a clean, professional mark to launch, or established businesses with existing assets that simply need a sharp vector refresh.

✦ Does not include the comprehensive brand manual, stationery layouts, or social launch kit.

View package breakdown on Pricing
Most comprehensive
Complete Visual Authority
6 000 DH

7 to 10 business days

BRAND MANUAL15+ P. PDF

VALOIR

ATELIER D'ARCH.

PAPETERIEPRINT BLEED

Carte de Visite 600g

Double face + En-tête A4

Kit Bannières LinkedIn & IG

✦ Full 360° System: Guidelines + Stationery + Social3 concepts

Full Brand Identity System

A complete corporate brand manual, stationery suite, social kit, and clear design rules.

Included in full system:

  • 3 strategic concepts with primary, secondary, and seal variations
  • 3 structured review rounds included prior to final export
  • Comprehensive Brand Guidelines manual (15+ page PDF)
  • Corporate stationery: double-sided business card & A4 letterhead
  • Social media kit (profile avatars and header banners)
  • Full vector master suite & contractual copyright transfer upon settlement

Who is this for?

Essential for ambitious businesses rolling out across print, packaging, signage, client proposals, social media, and web, requiring their team and partners to execute with authority.

✦ Gives your team and suppliers an unambiguous reference guide so off-brand assets are never produced.

View package breakdown on Pricing
FAQ

The questionsthat always come up.

Two real directions, not fifteen variations. Fifteen options means nobody committed to a point of view. Each direction is shown in context so you judge how it works, not how it looks on white.

Next step

Ready to start branding & visual identity?Detailed written scope & estimate on brief.

Tell us what you need. You get a written scope, clear estimate, and delivery timeline after reviewing your brief.

See the packs

Usually replies within the hour · Mon–Sat